Top Line - News unit

"So sit back, relax, push your coursework aside and tune into News Grad'.


We came up with this toppling as its quick, simple and straight to the point. This topple has a list of key words:


"So sit back, relax, push your coursework aside and tune into News Grad'.


The highlighted words are 'trigger' words. They stand out to the others because they are points of interest for students. So 'relax' and 'coursework' are both relatable phrases, especially the word 'coursework'. With "tune in" the audience will instantly know its a visual medium. The BBC says on their website: "The top line is the first sentence someone sees and could be the difference between them reading on or going to another story." (http://www.bbc.co.uk/schoolreport/19819214).