"Student life isn't cheap but here at News Grad we can show you how to save money and live the lifestyle you crave, with insightful news."
With this short but sweet 25 word pitch we start with a punchy problem " Student life isn't cheap" to attract attention of any reader or listeners, but then lead with the solution to that problem. "we can show you how to save money", great right? everyone wants to have a spare bit of change in their pocket. But there's more! you can "live the lifestyle you crave"! So hopefully by this time you're hooked, and to top it off we let you know that there will also be "insightful news".
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